Sale Seas Sees Early Sail: Black Friday & Cyber Monday Deals Jump the Gun
Black Friday and Cyber Monday Morph into Marathon of Saving
Let’s take a moment for those simpler times when Black Friday and Cyber Monday only consumed one mere weekend — the turkey-stuffed kind following Thanksgiving to be exact. Everyone would emerge from their food-induced coma, ready to brave the mall like medieval knights battling for the perfect saucepan or the latest gadget. Now, in this post-turkey apocalypse we call the pandemic, they’ve morphed into something grander, and let’s face it, longer. Many retailers, not satisfied with a single craziest shopping day of the year, have transformed it into a marathon, starting as early as Halloween — adding a whole new meaning to trick or treat for shoppers.
A New Wave of Early Sales: Amazon, Walmart, and Others Lead the Charge
Did we blink and miss Thanksgiving? Amazon and Walmart, along with a coalition of other retail vanguards, seem to think so. Maybe they thought that a haunted house was the perfect venue to roll out their Black Friday deals. Starting mid-October, and completely undeterred by Amazon’s recent autumn Prime Day event, they hit the ground running, chopping prices on everything from smart displays and noise-canceling headphones to robot vacuums. The onslaught continued, and the deals got hotter as November 24th loomed. Now, with Cyber Monday peeking around the corner, shoppers can expect even more phenomenal price drops on everything, including AirPods. Pass the stuffing and ready the credit cards!
Hot Take:
Remember when the rule was never to wear white after Labor Day? Seems like seasonal sales have also decided to break with tradition — starting early instead of after Thanksgiving. It’s like Christmas music playing in October, it’s too soon… but we can’t resist the deals. It appears the retail world has taken a page out of Queen Elsa’s book and learned to ‘let it go’ — the tradition, that is. Getting a head start on holiday shopping? Bring it on. Just make sure you can still see over the parcels on your passenger seat, or it’s going to be a very interesting drive home…
Original article: https://www.theverge.com/23939216/black-friday-guide-cyber-monday-tech-gadgets-2023
