A Royal Promotion: Xbox Court Welcomes Its New King and Queen
Checkmate or New Game Start?
In a move that feels straight out of Game of Thrones, Microsoft has made some royal decrees to their Xbox and marketing sovereignty. Celebrate with the common folk or grab your napkins because the tea is hot: Sarah Bond is crowned Xbox President and Matt Booty is now President of Game Content and Studios, ruling over Bethesda and ZeniMax’s gaming paradise.
An Insider’s Memo
Phil Spencer, the CEO Master of Microsoft Gaming’s ‘Game’, revealed the power shifts in an internal memo that screamed “long live the King (and Queen)”. This secret pigeon letter found its way into The Verge’s eager hands. Well, it’s not that secret anymore, is it?
The past fortnight has been as stormy as the seas our brave CEO had to sail after closing the mysterious ABK deal. His royal tour of Xbox dominion, meeting his loyal subjects and basking in the tremendous ambition of their craft, proved to be less of a binge-watch and more of a tour de force gaming carnival.
Hot Take:
This royal game of thrones echoes just one thought: in the end, it’s all fun and games until someone writes an internal memo! Microsoft is taking the phrase ‘moving up in the world’ a tad too seriously – I mean, I just got used to calling him ‘Phil from accounting’ and now he’s all ‘Phil, CEO Master of the Gaming Realm’?
And as for the newly crowned Queen Sarah and King Matt, it’s like leveling up in a hard level video game with no extra lives. Exciting, nerve-wracking, and comes with the risk of occasional dragon fire. But hey, as the old adage goes: When you play the game of thrones, you win or you… end up in another department at Microsoft? Guess it really isn’t that high stakes after all!
Original article: https://www.theverge.com/2023/10/26/23933447/microsoft-gaming-xbox-phil-spencer-leadership-changes-memo
