Apple’s CEO Tim Cook Says “We’re Ahead in AI… Even If You Don’t Notice!”

The Rumour Mill

There are whispers in the tech world suggesting Apple’s in survival mode when it comes to AI. But here’s our apple of an eye, CEO Tim Cook stepping into the spotlight during a recent Q4 earnings call sternly saying, “Not so fast!”

‘AI? We’re On It’, Says Tim Cook

During this virtual showdown, Cook pointed out how Apple has pioneered in some unexplored territories that “would not be possible without AI.” The CEO highlighted the contributions of the invincible AI in Apple’s state-of-the-art iOS 17 features like Personal Voice and … (period of suspense for dramatic effect). Yep, he leaves the sentence hanging, perhaps intentionally for us to wonder if Siri might be up to something we aren’t privy to yet.

Hot take:

The Apple CEO’s response was akin to an epic mic drop moment in a rap battle, and it’s safe to say the haters are left scrambling to pick their jaws from the floor. It’s almost as if Cook said, “We’re like the ninjas of AI, operating in the shadows where you least expect us. So continue underestimating us at your own peril.” And as we all know, nothing spices up an AI ‘Cook’ off more than a secret ingredient.

Original article: https://techcrunch.com/2023/11/03/apple-ceo-tim-cook-says-ai-is-a-fundamental-technology-confirms-investments-in-generative-ai/