Black Friday Breaks the Bank with Billions, Shoppers Shrug ‘Just Take My Money’
Deep Discounts with Flexible Payment Options Fuel Frenzy
Your favorite online stores seem to have opened a black hole this past Black Friday, sucking $9.8 billion out of American wallets. In fact, they didn’t just reach for the stars, they bulldozed right past them, marking a record sale for the day. Have a guess who saw that coming? Yeah, nobody. Remember, shopping online keeps you from fighting off that little old lady for the last toaster oven.
Adobe Analytics Sitting Back with Popcorn and a Grin
According to Adobe Analytics, looking like a cat that got the cream while they watched the numbers roll in, sales figures lept up by a whopping 7.5% compared to last year’s already eye-popping stats. Because, why not? It’s not like we were trying to save or anything!
But wait, there’s more! The Black Friday sales didn’t just zoom past last year’s figures, they ate them for breakfast and asked for seconds! So much for that post-turkey savings plan, huh?
The Hot Take
So, here’s the new theory, folks: if online retailers keep this up, personal savings might become as mythical as unicorns. And here’s the kicker: in this fairytale, we’re all willing participants, clicking enthusiastically and screaming, ‘Shut up and take my money!’ Meanwhile, our financial advisors are facepalming and Adobe Analytics is chuckling in a corner with its popcorn.
Original article: https://techcrunch.com/2023/11/25/black-friday-2033-e-commerce/
